bishopeous

I’ve just finished reading a post about “google juice” - the effect of having a high ranking in google search results. This is something I worked hard on when getting the ISS4PS website up and running.  In his post, Fred makes the following comment:

But Google Juice is not a perfect system by a long shot. Everytime I see this effect and I see it a lot, I think two thoughts. The first is that I can’t ever change my domain and the second is that there’s a lot more headroom in search.

In reality it is not just your domain you can’t change if you want to maintain your google juice, it is all the services you rely on to. Take a look at Fred’s post, his top ranked result is actually a link to his feedburner feed.  So now, in the world of search, moving your feed provider is as fatal as changing your domain name…